Doing Digital Marketing in E-commerce industry DIGITAL MARKETING x ECOMMERCE What will happen when the two waves meet? Hot jobs: Digital Marketer Executive Hot jobs: Ecommerce Executive / Digital Ecommerce Executive (predicted by the moderator) The data on tech trends that affect the business of Vietnamese businesses (Figure 1) shows that Digital Marketing has the power influence up to 47%, ranking 2nd after AI. If the enterprise asked before: “Should I invest in Digital?” Now the question must be “How to invest in Digital effectively?” According to the latest published data from Google (Figure 2) Ecommerce Vietnam is worth 12 billion USD (2019) and will increase to 43 billion USD (2025). It can be seen that the e-commerce revolution is huge. From these two figures, it can be said that now doing Digital Marketing for an ecommerce company is a very trendy and very potential profession. For young people, this is a great opportunity for you to have a better job with a higher salary. So how can you keep up with the trend? With a bit of foggy knowledge of a Digital Marketer with 5 years of experience, in this article Thanh shares some personal insights about these two areas: 1. What is E-commerce? E-commerce = TRADE + ELECTRONICS TRADE: Doing business, buying and selling ELECTRONICS: through electronic devices, internet,… Simply understood: Selling on the website. Broader: Selling online on facebook/Instagram is also e-commerce 2. Popular e-commerce models: + B2C (business to consumer): , + B2B (business to business): + C2C (consumer): with consumers): + C2B (consumer to business), + Other model: B2G,… There are also combined models such as B2C2C,….. 3. Three types of SMEs (small and medium) working in e-commerce (1) Build a website by yourself (2) Develop on e-commerce platforms (tiki, lazada, shopee, sendo,…) (3) Shop/company focusing on selling on Facebook or other channels off the website. Previously, Thanh worked as Marketing Manager for Vuabia.com, a company in the form of (1). Know how to choose the right company for you. Refer to the top e-commerce companies at: 4. What is Digital Marketing for Ecommerce? If you learn Digital Marketing, you need to learn the following content: + Strategy/planning + Facebook Marketing (free & paid) + Google Marketing (free & paid) + Content + Design + Measurement, reporting … Then learn Digital Marketing For your e-commerce will learn: + Development strategy on exchanges/websites + How does FB Ads combine selling on the floor? + GG Ads on the floor/website + Product content on the floor/website + Image design on the floor/website + Measurement, reporting,… indicators on the floor/website + Marketing activities on the e-commerce floor ( banners, keyword ads, similar product ads, sales livestreams…) Fortunately, the companies Thanh has worked for or the shop Thanh opened have all developed on advertising platforms (specifically Facebook), so be careful. Thanh’s ability in this area is very good (trained 200+ students). Thanh is also learning more about community development to meet upcoming work needs. — *Official website: * Personal Facebook specializing in Digital Marketing, career guidance: * Personal Facebook switching to Automotive Sales: * Course list: .
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Làm Digital Marketing ngành Thương mại điện tử | Duy Thanh Vlog
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