Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice. . Images related to the topic digital marketing analytics in theory Search related to the topic Understanding consumer behaviour, from the inside out #Understanding … Read more
Attacking marketing data with machine learning has yielded some powerful outcomes. Until now, the projects have been mostly rear-view-mirror analysis, but new machine learning models support an open-loop live data operating model. Learn how to use data science and AI for marketing analytics: – Key data repositories in the marketing stack – where are the … Read more
To apply for the programme, click here: Recording of the pre-programme information webinar on the Digital Marketing programme by NUS Business School with Alex Brown, Course Leader, Emeritus. . Images related to the topic digital marketing business Search related to the topic NUS Business School | Digital Marketing: Strategies, Models and Frameworks | Webinar #NUS … Read more
Many people have suggested that “Data is the new oil” (Forbes, 2012). This MSc Marketing Analytics degree programme aims to introduce the latest developments and techniques in “refining” this new oil into greater business opportunities in the marketing area: the programme is designed to provide training and education for those who wish to understand how … Read more
🔥 Enroll for FREE Social Media Course & Get your Completion Certificate: This Simplilearn video on Social Media Marketing will hep you understand what is Social Media marketing from basics along with examples. Don’t forget to take the quiz at 4:07! Comment below what you think is the right answer, to be one of the … Read more
Digital Marketing has emerged as one of the most sought-after skills, be it for marketing or sales professionals, entrepreneurs or freshers alike. But there’s a huge gap in the demand and supply of skilled digital marketing given how quickly the industry is evolving. Here’s where Digital Marketing courses and certifications come into play. In this … Read more
Digital Marketing – Google Analytics Watch More Videos at: Lecture By: Mr. Asif Hussain, Tutorials Point India Private Limited. . Images related to the topic digital marketing google Search related to the topic Digital Marketing – Google Analytics #Digital #Marketing #Google #Analytics Digital Marketing – Google Analytics digital marketing google See all the latest ways … Read more
Data and machine learning can help move the needle for brands, but it’s often challenging for marketers to know where to start—and what’s fact vs. fiction. In this talk at the BRITE ’19 Conference, Catherine Williams, chief data scientist for AT&T’s advertising and analytics company Xandr, will examine some myths and realities of data and … Read more
So you want to Master Google Analytics? Where should you begin? In this video, we’re going to give you the road map and let you know the 10 essential things you need to master to become an efficient Google Analytics user. These will cover how to measure data in GA, analyse that data to get … Read more
Digital Marketing can increase consumer satisfaction and also help companies achieve their organisational goals. This webinar, presented by Dr Maria Palazzo, Unicaf University lecturer and research fellow highlights the growing importance of e-marketing in the quest for increasing the client base and the turnover of companies. Images related to the topic digital marketing analytics in … Read more