The 1st Annual Boulder Summer Conference on Consumer Financial Decision Making was held June 27-29, 2010 in Boulder, Colorado. In this video, conference speakers share how the conference provided an opportunity for exchange of ideas among researchers in different fields working on problems of consumer financial decision-making. Speakers include: – Best-selling author Dan Ariely, James … Read more
Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice. . Images related to the topic digital marketing analytics in theory Search related to the topic Understanding consumer behaviour, from the inside out #Understanding … Read more
This animation explains how companies can combat industry disruption from new, innovative companies and business models in the food and beverage industry by adopting the digital enterprise. It’s no secret that companies like Amazon, Blue Apron, HelloFresh, and more are changing the way consumers and consumer packaged goods companies relate. This video shares how companies can … Read more