We cover the 5 most effective strategies for B2B marketers to advertise on Google AdWords. Notes + Resources below!
Ultimate Guide to Ad Extensions
Guide to Remarketing
Quality Score
How does Google AdWords Work?
Time Stamps:
0:00 Dan dancing
0:51 #1 Define your success metrics
1:42 Setting Goals
2:17 #2 Strategic Remarketing
4:46 Video Remarketing
5:08 #3 Bid on competitor’s keywords
5:56 #4 Utilize ad extensions
7:56 #5 Build campaigns around your best content
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5 Essential B2B AdWords Strategies // Hawk Talks Ep. 9
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