The 1st Annual Boulder Summer Conference on Consumer Financial Decision Making was held June 27-29, 2010 in Boulder, Colorado.
In this video, conference speakers share how the conference provided an opportunity for exchange of ideas among researchers in different fields working on problems of consumer financial decision-making. Speakers include:
– Best-selling author Dan Ariely, James B. Duke Professor of Behavioral Economics, Duke University
– Janis Pappalardo, Department of Consumer Protection, Federal Trade Commission
– Eric J. Johnson of Columbia University Marketing,
– Susan Woodward, Co-Founder Sand Hill Econometrics, Former Chief Economist at HUD and SEC
– Robert Hall, Stanford University, President of American Economic Association
– John Lynch, Director of Center for Research on Consumer Financial Decision Making, University of Colorado, Leeds School of Business.
Consumer welfare is strongly affected by household financial decisions large and small: choosing mortgages; saving to fund college education or retirement; using credit cards to fund current consumption; choosing how to “decumulate” savings in retirement; deciding how to pay for health care and insurance; and investing in the stock market. In all of these domains, consumers are often poorly informed and susceptible to making serious errors that have large personal and societal consequences.
Basic research in judgment and decision making, psychology, consumer research, behavioral finance, and behavioral economics can inform our understanding of how consumers actually make such decisions and how consumers can be helped to make better decisions by innovations in public policy, business, and consumer education.
For a full list of attendees and presentations, please visit: .
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Conference on Consumer Financial Decision Making
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